"WINTER NEEDS CARESSING" IS AN EDUCATIONAL FAIRYTALE THAT WAS CREATED AS PART OF A COLD PREVENTION AND AWARENESS CAMPAIGN.
It was a chilly morning in the middle of the winter and a mother grouse was trying to keep her little one in their warm nest, to protect it from catching a cold...
As a part of the cold prevention and awareness campaign that Procter & Gamble organised in 2013, SciCo created the fairy tale “Winter is caressing time”, which was printed in 50.000 copies and distributed in pediatricians and pharmaciesthroughout Greece.
Having read the story, the children from the 28th Kindergarten of Patras painted and made crafts inspired by the heroes of the fairy tale.
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