Winter is caressing time

Cold prevention campaign - Winter is caressing time

As a part of the cold prevention and awareness campaign that Procter & Gamble organised in 2013, SciCo created the fairy tale “Winter is caressing time”, that was printed in 50.000 copies and distributed in pediatricians and pharmacies all around Greece.

It was a chilly morning in the middle of the winter and a mother grouse was trying to keep her little one in their warm nest, to protect it from catching a cold...

The fairy tale is addressed to preschoolers and to junior students of primary school.